We want our community to understand that what they purchase is a "Concept for Living" that displays what the Word of God says. Aligning with Heaven to honor, invest and approve of the existence of Israel with Jerusalem as its capitol. We pray for the King of Glory to be welcomed in the gates.

We are a foundation that supports Israel, by importing products made in Israel. Our focus is on honoring, investing in, and approving (HIA) of the existence of this great nation.